AAA Magazines

Why you need to use a travel agent more than ever now

Travel agent planning vacation with couple Photo by Vadim Guzhva/Adobe Stock Image

Nohora Rueda was all set to take her parents and her 8-year-old son, Elijah, to Hawai‘i for his spring break. They were looking forward to staying at an O‘ahu resort, absorbing Hawaiian culture, and enjoying the sand and surf.

“Then the pandemic hit,” says Rueda, a labor-and-delivery nurse, recalling the sudden upending of her plans. But she had booked her vacation through AAA travel advisor Pam Hardin, whose tenacity led to success. “She managed to cancel everything,” Rueda says, “and we got full refunds on absolutely everything—even the excursions.”

That level of service has distinguished travel agents, also known as travel advisors, during the COVID-19 pandemic.

“When travel ground to a halt, one silver lining was the new recognition and respect given to professional travel advisors,” says Theresa Norton, editor in chief of Agent at Home, a travel industry publication. “Those who booked with a travel agent had the counsel of a professional who could cancel or rebook reservations, answer questions, and even make last-minute, lightning-fast arrangements to fly their clients home before borders closed.”

In an age when many people book their own travel arrangements online, the COVID-19 crisis has reminded travelers of the value of dealing with a live person. Here are 4 great reasons to use a travel advisor.

1. Travel advisors help you save time

“When people book online, they’re the ones on the phone—sometimes for hours—trying to get a refund,” says AAA travel advisor Kristin Armitage. “If you book with a travel agent, we’re doing that.”

2. Travel advisors help you save money

Because travel advisors build partnerships with hotels, tour companies, and cruise lines, they often can get discounts that are otherwise unavailable, says Norton. “Plus, they can secure perks, such as room upgrades, free breakfasts, and early check-in or late checkout.”

You may also like: Cruise tips from AAA travel advisors

3. Travel advisors can make rebooking easier

When the pandemic forced the cancellation of a Viking river cruise for 2 clients, Armitage got them a future cruise credit amounting to more than the original booking. The clients used that to book another Viking cruise.

4. Travel advisors can handle special arrangements

A travel advisor can help with special needs, such as obtaining a wheelchair, or inform you of travel health requirements.  “We let you know if visas or immunizations are required,” says Hardin. “Things you might not know if you’re just booking online.” 

Using a travel agent also builds relationships. “She feels like family at this point,” Rueda says.

Hardin concurs: “You don’t get the emotion—the joy—from a computer that you get from a real person.”

Paul Lasley and Elizabeth Harryman produce and host two daily radio shows that are broadcast to a million listeners in 167 countries on the American Forces Network and air on their podcast at

Portrait of a AAA travel advisor

AAA can help you navigate a changing travel world

Handling all the details is no small task when planning a vacation this year. A knowledgeable travel advisor will be familiar with the travel rules, testing requirements on departure and return, and shifting change and cancellation policies that could impact your trip.

Follow us on Instagram

Follow @AAAAutoClubEnterprises for the latest on what to see and do.

Read more articles

You'll find more of the articles you love to read at AAA Insider.

Travel offers & deals

" "

Hot travel deals

Get the latest offers from AAA Travel’s preferred partners.

" "

Travel with AAA

See how we can help you plan, book, and save on your next vacation.

" "

Entertainment savings

Save big with AAA discounts on tickets to your next adventure.

" "

Travel with confidence

Purchase travel insurance with Allianz Global Assistance.

back to top icon