6 reasons to consider a AAA travel agent

A recent AAA survey found that Americans still see advantages in working with a traditional travel agent, despite the rise of online booking sites that allow travelers to plan and book vacations on their own. 

The vast majority of Americans (3 in 4) would consider working with a travel agent, and almost half feel that working with a travel agent adds value to their trip. And that's not just among older travelers: Millennials are as likely as baby boomers to say they're planning to use a travel agent for a trip in the next 12 months. So what are the benefits of enlisting the aid of a travel agent?

A river cruise boat in Bangkok, Thailand.

1. They can help you find the best deals, upgrades, & perks

One of the foremost reasons travelers turn to travel agents is to stretch their dollars further. An agent may be privy to deals that most people don't know about, and will have a better idea of the best and worst times to travel, what a trip should cost, and which offers are actually deals. An agent will also be more familiar with upgrades and perks that travel providers may not advertise. 

European city signs

2. They can help take the time & hassle out of planning

Fun in the sun at a resort in Jamaica? A bus tour of fine architecture in Italy? Culinary adventures on a river cruise in Thailand? The modern traveler can choose from hundreds of destinations and the many options for how to visit each one. A travel agent can narrow the search by matching what you want with the available options.

They can also take the guesswork out of planning the logistics of traveling to a place you've never been by laying out efficient ways to get around and see everything you've come to see. For example, they can help arrange pick-ups and drop-offs to and from airports and hotels. 

Snorkeling with tropical fish

3. They've been there & done that

Travel agents are often well-traveled thanks to educational trips where they visit the destinations and sample the experiences that they recommend to travelers. That means an agent may not merely know a lot about a destination—they may have been there, sometimes multiple times, and can make recommendations based on personal experience. See our guide to London and guide to Rhine river cruising for examples of the insights an agent can offer.

A finger points at an intersection on a paper map of London

4. They can help personalize your trip as much as needed

No two travelers are perfectly alike, so no two trips should be either. If you have dietary needs, accessibility concerns, or other requirements, a travel agent can help make your trip as smooth as possible. 

A travel agent can also personalize a trip to your tastes. For example, if you've already been to Paris and don't need to see the usual sights this time around, an agent can help put together an itinerary that goes beyond the obvious.

An application for a U.S. passport

5. They can help reduce stress from handling the details

Traveling abroad can be a hassle, especially if you need to renew a passport or want to drive overseas. Travel agents can help with all the details, advising you on passport renewal requirements, recommendations for obtaining an International Driving Permit, and more. 

Woman uses her laptop at a train station

6. They can help in unexpected circumstances

Travel agents act as the traveler's advocate if something goes wrong, such as weather delays, natural disasters, flight cancellations, lost luggage, and other unanticipated issues. That way travelers don't have to navigate the challenge of changing their itineraries and dealing with car rental, airlines, and tour companies directly.


See what a AAA travel agent can do for you

Whether you're planning a trip internationally or domestically, a travel agent can help find the itinerary that's right for you. Get a knowledgeable AAA travel agent's help by calling our dedicated travel agent phone line, submitting a request for assistance online, or finding a AAA branch near you.


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