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Mary and Wilma in Birmingham, Alabama

Beth Hubrich and her dog, Targhee. | Photo by Mary Margaret Smith

Beth Hubrich and her dog, Targhee. | Photo by Mary Margaret Smith

Beth Hubrich is Birmingham’s vintage-shopping queen. After completing a home renovation in 2017, Hubrich found herself on the hunt for decor to fill her new space. “I would run across fantastic items, and although not right for our home, they deserved a new lease on life, and [I knew they] could shine in the right spot,” she explains. Combining her success selling some of her personal collection with her lifelong love for vintage shopping, Beth started Mary and Wilma, an online and Instagram vintage shop named after her grandmothers.

On Monday evenings, her thousands of followers tune in to her Instagram Live to shop goods ranging from swan planters to brass tchotchkes. Hubrich describes available pieces in detail, sharing each item’s history as well as a variety of creative uses for them. For example, a plate becomes a base for a potted plant while a champagne bucket transforms into an instant vessel for flowers. Originally from Florida, Hubrich says she’s highly influenced by the coast. Think Palm Beach–chic lamps paired with mid-century rattan shelving.

“The mix of different eras and old and new is really appealing as I feel it helps make a space feel unique, layered, and collected over time,” she says. What’s next for Hubrich? Her own brick-and-mortar space in Birmingham, scheduled to open in early 2021.

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