Like many people, Kolby Kash started using TikTok during the pandemic.
“One day I woke up and decided to try to make a step-by-step cooking video and immediately got some engagement, which was enough for me to make another video,” Kash says. He soon had 10,000 followers, which quickly became 100,000, he adds. From there, his follower count continued to balloon, and now he has more than 600,000.
Kash’s recipes reflect his Tex-Creole background—most of his family hail from Louisiana, while he grew up in Houston. He likes to put what he calls a “millennial spin” on recipes, simplifying them and introducing techniques to people who might not have a lot of experience in the kitchen.
“I always say if I can do it, so can you, because there are so many people who are intimidated by food,” Kash says. “In a world of so many food-delivery services, we tend to not cook as often, and I am here to encourage people to take that first step and try cooking.” To that end, Kash shares this simple recipe for beef and broccoli.