Texas Kitchen: Kolby Kash’s beef and broccoli recipe

Like many people, Kolby Kash started using TikTok during the pandemic.

“One day I woke up and decided to try to make a step-by-step cooking video and immediately got some engagement, which was enough for me to make another video,” Kash says. He soon had 10,000 followers, which quickly became 100,000, he adds. From there, his follower count continued to balloon, and now he has more than 600,000.

Kash’s recipes reflect his Tex-Creole background—most of his family hail from Louisiana, while he grew up in Houston. He likes to put what he calls a “millennial spin” on recipes, simplifying them and introducing techniques to people who might not have a lot of experience in the kitchen.

“I always say if I can do it, so can you, because there are so many people who are intimidated by food,” Kash says. “In a world of so many food-delivery services, we tend to not cook as often, and I am here to encourage people to take that first step and try cooking.” To that end, Kash shares this simple recipe for beef and broccoli.

Directions

Whisk together stock, soy sauce, honey, sesame oil, and cornstarch in a bowl until cornstarch is dissolved. Season steak with all-purpose seasoning. Heat oil in a large skillet over high heat. Add steak and cook, stirring occasionally, until almost cooked through, about 2 to 3 minutes; transfer to a plate using tongs. Reduce heat to medium-high. Add broccoli and season with salt. Cook, stirring often, until broccoli is crisp-tender, about 2 to 3 minutes (add a few tablespoons of water if broccoli starts to get too dark). Add ginger and garlic. Cook, stirring until fragrant, 30 seconds to 1 minute. Whisk sauce and add to pan with steak and any accumulated juices. Cook, stirring until sauce is thickened and steak is warm, about 1 minute. Serve over warm rice and top with sesame seeds and scallions; garnish with lime wedges.

Tip: Kash says it’s important to cut the beef against the grain to make sure it’s not chewy.