“Tenemos luchar (we have to fight),” Ivan Saenz and his best friend, Otilio Reyes, told themselves in 2013 as they pursued their dream of starting a food truck. The mantra inspired the food truck’s name, which refers to masked Mexican wrestlers.
“It took on a life of its own,” Saenz says. “Everything on the menu is named after a wrestler.”
The Blue Demon Burger (named after the late luchador Alejandro Muñoz Moreno) is topped with blue cheese, while The Rock Burger (named after former WWE wrestler Dwayne Johnson) is piled high with Hawaiian-inspired pineapple. The Jake the Snake Tacos (named after former WWF wrestler Aurelian Smith Jr.) get a bit of a bite with carne asada and green chile.
Now, Saenz works with his wife, Sandra, and their truck is a constant at the Farmers & Crafts Market of Las Cruces. On the first Thursday of the month, it serves a free “Lucha for Hope” meal for unhoused people at Las Cruces’ transitional-living facility Camp Hope.
“We’re lucky to have what we have, and my parents taught me to share what I can,” Saenz says.