In the summer of 2021, the average sale price of a new car in the U.S. crossed the $40,000 threshold for the first time ... and kept climbing.
By May 2023, it had reached $48,528, and some industry experts expect it to top $50,000 by the end of 2023.
If you’re in the market for a new car, price increases like those can be discouraging, but don’t lose hope. There are still plenty of quality new cars available for less—in some cases, a lot less.
This is a list of the top 10 vehicles featured in the 2023 AAA Car Guide under $35,000, tested by the Automobile Club of Southern California’s Automotive Research Center. They’re listed in rank order and represent almost every vehicle category: several small and midsize cars, a strong showing of SUVs, a few hybrids, and even a pickup. And best of all, their as-tested prices all came in under $35,000.